Duff Batchelder talks about what he has learned in his years as a fundraiser and a consultant about asking. His are strategies are simple and effective. Duff’s humor and energy are contagious.
“Some of the charm in the movie True Grit comes from its remarkable use of language from a different era. I found myself paying closer attention to the words than if they had been the ones we’d use today. So too with this piece about asking for gifts by John D. Rockefeller, Jr written more than fifty years ago.
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I’ve spent 28 years advising organizations on how to conduct capital campaigns, and I’ve come to an important conclusion! While there are many things that impact raising money, asking—person-to-person, face-to-face—is the most important of them.
Sometimes it takes someone special to remind us what fundraising at its best is all about. David Dunlop is one of the great figures of fundraising. He is wise and humble. Listening to him talk about what he learned through his many years of fundraising highlights the essence of the asking process.
If your board members aren’t comfortable asking for gifts, they’re not likely to do it! A good plan to train your board to ask that provides opportunities of many sorts year round will go a long way to easing their discomfort and turning them into effective fundraiser.
