It wasn’t easy to write an eBook and limit myself to ten tips, but it was easy to decide on #1… be authentic.
There is simply nothing as important as being authentic, because fundraising is about relationships. Asking is about relationships. And relationships must be based on authenticity.
Fundraisers tend to focus on – and get anxious about – “the” ask. So much pressure is put on the solicitation meeting, and more accurately on that one moment during the meeting when it’s up to you to say, “would you consider a gift of $10,000 for our library expansion?” Yet even the solicitation meeting is not about the solicitation. It’s about the relationship.
Take a look at the other nine tips by downloading the eBook now.
Here’s to authenticity!
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Brian Saber President of Asking Matters
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