This is another in the ongoing series of posts inspired by and adapted from Seth Godin’s blog. With thanks to Seth Godin for his ability to provide pithy and practical advice that often applies directly to fundraising.
The Paradox of Expectations
Low expectations are often a self-fulfilling prophecy. We insulate ourselves from failure, don’t try as hard, brace for the worst and often get it.
High expectations, on the other hand, will inevitably lead to disappointment. Keep raising what you expect and sooner or later (probably sooner) it’s not going to happen. And we know that a good outcome that’s less than the great one we hoped for actually feels like failure.
Perhaps it’s worth considering no expectations. Intense effort followed by an acceptance of what you get in return. It doesn’t make good TV, but it’s a discipline that can turn you into a first rate fundraiser.
Read Seth’s original blog post, The Paradox of Expectations.
Like our adaptation of Seth Godin’s thoughts on Expectations? Take a look at what he might say about What Donors Want.
Learn more fundraising essentials with this list of Success Strategies written by Andrea Kihlstedt and Brian Saber. Note, this is a members-only section of the site. Not a member yet? Join NOW.
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