Executive Directors know better than most people just how important fundraising is. And most know that asking is the most effective way to raise money. So what holds them back? And what would motivate them?

Ten reasons executive directors DON’T get out and ask

1. They are afraid they can’t do it well enough to be successful.

2. They don’t really believe that people have more money to give.

3. They focus so much on the challenges in their organizations that they have lost sight of the great stuff.

4. They think that their organizations have got to be perfect before they can ask.

5. They don’t know who to ask.

6. They don’t think it’s really their job to ask.

7. They don’t feel comfortable with people whose social status is above their own.

8. They think asking puts them in a compromised position.

9. They don’t want to open the door to the meddling they think will come from asking.

10. They can’t figure out how to find the time.

Ten ways executive directors BENEFIT from getting out and asking

1. They can inspire board members to ask if they take the lead in asking

2. They will develop more confidence in their own leadership skills.

3. Sharing with donors some of the excitement and challenges they face can help relieve some of the burden of running a non-profit.

4. They are likely to make new friends who care deeply about what they are doing.

5. They can escape the daily grind of the office.

6. They will feel great when they are successful.

7. They will build relationships that may lead to important opportunities for their organization.

8. Asking people for gifts will help them remember what’s great about their organization and renew their own enthusiasm.

9. They will get great practice speaking about their organization in compelling terms that will translate to many other settings.

10. Yes, they WILL raise more money.

Finding the time, courage and commitment to get out and ask is well worth it, don’t you think?